Assume that you are a marketing manager considering opportunities to export your firmâ??s consumer p

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Assume that you are a marketing manager considering opportunities to export your firm’s consumer products to China. After reading the “Inside the Mind of the Chinese Consumer (HBR, 2006)†article, what specific marketing mix decision would you make based on this information? How would this information change your plans to proceed with expanding to the Chinese market? What additional information do you need? Discuss your reasoning.

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