A. The theory of Success, Jesse Henry, 15:31 min
Click on the link or copy and paste the URL below in your browser to find the video. If the URL doesnâ€™t work, open YouTube (or TED.com) and search for the title.
Click on the â€˜closed captionâ€™ [cc] or â€˜subtitle languagesâ€™ to select subtitles.
Watch the video and provide specific, thorough and well-developed answers to the questions below:
1- List the three key things that lead to success in entrepreneurship.
2- Define what OODA stands for and explain how it can be the same for business.
3- Describe in detail the concept of Double loop learning and its elements.
4- Explain the actions we need to take with the three elements of the Double loop.
B. Marketing Mix
1 – Think of a product you purchased recently. Describe the various media were used to promote the product. Would you recommend changes to the promotion mix? Explain.
2 – Think of a comparative advertising campaign that has been most memorable (e.g. a manufacturer comparing two pasta sauces, their own and one of their competitorâ€™s.) Explain your thoughts on whether or not their campaign worked.
3 – List three threats to the continued effectiveness of magazine sales.
4 – Product placement- marketers pay placement fees to have their products showcased in various media, ranging from newspapers and magazines to television and movies. Provide an example of a product placement and explain if it worked for the company in impacting customers.
5- Detail five drawbacks of outdoor advertising.
6- Describe breakeven point and list three specific, detailed actions a company can take to lower their breakeven point.
C. Product promotions
1- Detail the skills one would you need for a successful career in personal selling. Describe thoroughly three specific things a person would need to do to excel in that area.
2- You are the owner of a CPA firm. Your business is slow in the Summer months. Describe at least three detailed actions you could take to attract more summer business.