webd222 week 8 assignment what is in the fridge

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Week 8 Assignment: What is in the Fridge?

Web Analytics – Reviews of Analytics Tools – Research


In this Final Week 8 Assignment you will be given your chance to demonstrate the concepts and skills learned over the last seven weeks, including the skills acquired in WEBD122.

Project Instructions:

1. Go to your food pantry or refrigerator and select a food product of your choice. This can be can food, a box food or a product within your refrigerator or even your favorite candy bar. Select only one food item.

2. Record the item name, look on the item packaging for the website for that product, for example, I selected a box food of Kraft Velveeta Cheesy Potatoes Hash Browns and the web link is displayed on the box to the product website. http://www.kraftrecipes.com/Products/velveeta-hub.aspx

3. Research your selected products website and answer the following in a Word Document Report of your selected food product.

a. Identify and explain your selected product in your report.

b. Locate the JavaScript tracking tag on the main page (view the page source code) it may look similar to this if they are using Google Analytics:

ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl‘ : ‘http://www‘) + ‘.google-analytics.com/ga.js’;

Once you find the JavaScript tracking script identify which tool the company is using. Why do you believe they are using this tool? Be sure to place this tracking code in your report.

c. Review and drill down into your selected products website, imagine that you are a visitor to the product website and you are looking for information, critique the site for navigation, theme, look and feel, user-friendliness and any other information to assist you in your synopsis.

d. Did the product site benefit the product; was it confusing or helpful explain?

f. Was there too much or too little information on the product site?

. How well did the product site meet any proposed web analytics goals, be sure to use terminology learned in this course. Put on your web analytics professional thinking cap and analyze the product site. Try to focus your report, as if you were presenting it the CEO or Head of Marketing. Explain and describe in as much detail as you can what you discovered.

Try to have fun with this project, there is a wealth of web analytics information hidden within a website.

When completed, post your submission for grading.

Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, JohnWEDB222 I001 Fall 12

Week 8 Assignment Grading Rubric

Task Points Assessed
Word Document Report Format 10
Food product identified in report 10
Food product web link supplied 5
Student identified and explained the selected product in report 10
Student located the JavaScript tracking tag on the main page 5
JavaScript tracking script identified by student and placed in report 5
Student explained and identified the web analytics tracking application the company is using 10
Student described in their opinion why the company selected this tracking tool 10
Student described and explained how well the product site met any proposed web analytics goals; web analytics terminology learned in this course was used. Student used web analytics professional concepts and best practices to analyze the product site. Focus was given to presenting to the CEO or Head of Marketing.

Student used APA Formatting and references 10
Student met word count requirement of 500 words or more 10
Late penalty (-10)
Total Points 100

Please No Plagiarism

Please use APA formatting and in text cititation

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