ch15 q s communication theory course

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A first look at Communication theory, Ninth Edition

Em Griffin/Andrew Ledbetter/Glenn sparks

chapter 15, Elaboration likelihood model of Richard Petty and John Cacioppo. P,188 to P,200

  • Who are the founder of the theory and provide the brief background of the theorist and original context/ situation that the theory helps to explain.
  • Summarize and explain the major tenets of the theory (e.g. propositions, assumption) and the research associated with theory

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