A first look at Communication theory, Ninth Edition
Em Griffin/Andrew Ledbetter/Glenn sparks
chapter 15, Elaboration likelihood model of Richard Petty and John Cacioppo. P,188 to P,200
- Who are the founder of the theory and provide the brief background of the theorist and original context/ situation that the theory helps to explain.
- Summarize and explain the major tenets of the theory (e.g. propositions, assumption) and the research associated with theory