Marketing Communication Discussion communications homework help

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“Purple Cow”

  • Read Seth Godin’s 2003 article titled “In Praise of the Purple Cow”.
  • In Godin’s article, he discusses how ideas spread. Based on the logic explained in the article, describe how a product currently offered by your employer (or another organization with which you are familiar) could be improved from asking two (2) new questions; what would those two (2) new questions be?

***This is a discussion, NOT a paper. Need at least 2 references. ***

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