I need help with these 2 questions:
Q1. Assume that you are a freelance consult in marketing research. You were recently awarded
the following project(in the attachment). Based on the objectives SOW, I want you to draw a conceptual model for
the project. Order the conceptual model pieces like you would for a good survey flow.
Q2. Write a 10 minute survey that follows the conceptual model that you drew above. Be sure to
include all of the following types of questions… open-ended, nominal, ordinal, ratio, interval.
Assume that this is a final draft that would get handed into a client.