Write the Value Proposition

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My assignment is to market Detroit’s bid to be the second headquarters for Amazon. The below links talk about Detroit and other cities and their chances of being the 2nd HQ for Amazon:

http://fortune.com/2017/10/23/amazon-hq2-atlanta/?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BrG5AqekpQi63Fq6B3LqeSQ%3D%3D (Links to an external site.)Links to an external site.

https://www.cnbc.com/2017/10/23/amazon-says-it-received-238-proposals-for-companys-second-headquarters-report.html?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BrG5AqekpQi63Fq6B3LqeSQ%3D%3D (Links to an external site.)Links to an external site.

http://www.mlive.com/news/grand-rapids/index.ssf/2017/09/grand_rapids_will_try_to_land.html?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B8Iyo34uGT5i84xucKimuTw%3D%3D (Links to an external site.)Links to an external site.

Now the project is going to do the Marketing Strategies, it includes:

A.Target Market Definition (Must use demographics and one of the following segmentation bases for each market: geographic, psychographic, benefits sought, usage)

B.Strategy Statement

1. Image and Market Position

2. Value Proposition

What you need to write is Value Proposition in Strategy Statement.

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