Geofencing and marketing promotional tools and affect on issues
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Geofencing is an emerging and sometimes controversial 21st Century promotional tool that typically leverages consumers’ mobile phones as they enter a pre-defined physical location. This is also called a SoLoMoCo (Social, Local, Mobile, and Commerce) promotional tool.
Instructions
Complete the assigned readings, and then read the following article: Gap Campaign Rethinks Old-School Bus Station Ads (Links to an external site.).
If you were the brand manager at the Gap, how might you tie your geofencing campaign more closely to your other promotional tools? What ethical issues, if any, does the use of geofencing in this way create? Would your assessment of ethical issues change if you were the brand manager versus a customer versus the parent of a young customer? Why or why not?
Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.
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