Geofencing and marketing promotional tools and affect on issues

Get perfect grades by consistently using our affordable writing services. Place your order and get a quality paper today. Take advantage of our current 20% discount by using the coupon code GET20

Order a Similar Paper Order a Different Paper

Geofencing is an emerging and sometimes controversial 21st Century promotional tool that typically leverages consumers’ mobile phones as they enter a pre-defined physical location. This is also called a SoLoMoCo (Social, Local, Mobile, and Commerce) promotional tool.


Complete the assigned readings, and then read the following article: Gap Campaign Rethinks Old-School Bus Station Ads (Links to an external site.)Links to an external site..

If you were the brand manager at the Gap, how might you tie your geofencing campaign more closely to your other promotional tools? What ethical issues, if any, does the use of geofencing in this way create? Would your assessment of ethical issues change if you were the brand manager versus a customer versus the parent of a young customer? Why or why not?

Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.

Have your paper completed by a writing expert today and enjoy posting excellent grades. Place your order in a very easy process. It will take you less than 5 minutes. Click one of the buttons below.

Order a Similar Paper Order a Different Paper