Introducing a New Product to the Market, writing homework help
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Put yourself in the position of an entrepreneur who is developing a
new product or service to introduce into the market. Briefly describe
the product. Then develop the segmentation, targeting, and positioning
strategy for marketing the new product. Be sure to discuss:
- The overall strategy; why segmenting, targeting, and positioning are useful methodologies
- Segmentation and targeting choices
- Characteristics of the target market
- Why that target market is attractive
- The positioning strategy
Provide justifications,
in the form of research, for your decisions and include your textbook
and at least two references to credible sources outside of the course
and its required readings/media.
Your paper should be 2-3 pages in length, well written, and formatted according to APA REQUIREMENTS
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