MAR 4354 Simplified Marketing Yourself Plan for Personal/Professional Branding

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Final Marketing Plan Rubric

Final Marketing Plan Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeContent: • Submission includes all sections and is a cohesive marketing plan. • Includes 1-page figure/chart/image for marketing plan timeline and 1-page figure/chart/image for how strategies are connected to your objectives. • Appendix includes the complete Product/Audience Match Strategy assignment and the complete Personal Marketing Strategy assignment, both of which follow their respective instructions.

130 pts

This criterion is linked to a Learning OutcomeFormatting: • Submission is one PDF (preferred) or Word document; • Document is free of spelling errors, typos, grammatical errors. The document uses appropriate punctuation, capitalization, headings/subheadings, page numbering, and selected font family/size. • Charts, graphs, figures, and bullet points are used appropriately. • Submission is easily read, uses full sentences when appropriate.

20 pts

This criterion is linked to a Learning OutcomeNOTE: Assignment should be completed and submitted before the deadline. The late penalty is a 10% deduction per day (or partial day) late. No plagiarism, copying or cheating. “A” grades are for outstanding work, not for work that only meets or exceeds the minimum requirements. Rubrics in this course are provided as a general guideline for assignment expectations and for scoring purposes. Students are responsible for carefully reading the assignment instructions and course materials to ensure they are able to receive the best possible grade by following directions. Each instructor reserves the right to amend the assignment grade (outside of the rubric constraints) based on the overall achievement and/or tardiness of the assignment.

0 pts

Total Points: 150\



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