Real Choices at Starbucks , marketing homework help

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***Instructions: Please answer the following questions with a minimum of 200-word count for each question, total of 800-word count or more. A cover page/title page is not needed. Use scholarly articles to support your answer, include in-text citations and a reference page, APA format. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Also, 3 outside scholarly articles for in-text citation and references are required. Do not use Wikipedia,, online dictionaries, or etc. No PLAGIARISM and let me know if you have any questions or concerns!

Read the Chapter 9 Case: Real Choices at Starbucks (page 271)

Answer each question in 200 – 350 words.

1. Summarize the case and identify the dilemma facing Starbucks.

2. Explain the product life cycle concept. Select THREE product offerings of Starbucks and discuss how each product is managed during the different stages of the product life cycle.

3. Discuss the dimensions of product quality and explain why quality is such an important product strategy objective for Starbucks.

4. What is branding and why is it important for Starbucks to maintain high brand equity? What can Starbucks do to enhance its brand equity position? Discuss reasons why you feel the Starbucks brand is successful.

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