​The Ethical Use of Data and Information

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The Ethical Use of Data and Information

Selecting the most ethical behavior is often not a simple decision between right and wrong. Usually the situation is much more complicated, with potential negative and positive consequences resulting from any decision. Most people would say they would make the ethical choice, but most situations are usually not either black or white. In addition, when making difficult decisions, managers should take into account the emotions and feelings of those involved, but these should not be the driver of all decisions. Care must be taken that emotions are not hijacking reasoning.

For the Application this week, you will examine a case study in which an ethical dilemma occurs. The individuals attempt to determine a correct or “ethical” course of action. You will use the case study, “The Dark Side of Customer Analytics” in this week’s Resources.

In 4-5 pages address the following:

How can these companies leverage the customer datea resonsibly and ethically?

What ethical issues are raised by the situation in the case study?

  • For ShopSense?
  • For IFA?

How might each organization structure the agreement to:

  • Provide value from the data — for IFA, for ShopSense and for the Customers
  • Avoid the ethical problems you identified.

All work in APA format with proper citing


Davenport, T. H. , Harris, J. G., Jones, G. L., Lemon, K. N., Norton, D., & McCallister, M. (2007). The dark side of customer analytics. Harvard Business Review, 85(5), 37–48.
Retrieved from the Business Source Complete database.

Indvik, J., & Johnson, P. R. (2009). Liar! Liar! Your pants are on fire: Deceptive communication in the workplace. Journal of Organizational Culture, Communications & Conflict, 13(1), 1-8.
Retrieved from the Business Source Complete database.

Penrose, J. M. (2008). Annual report graphic use. Journal of Business Communication, 45(2), 158–180.
Retrieved from the Communication & Mass Media Complete database.

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