Search for information about the marketing mix used by Jet Blue and Southwest airlines.
Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of
your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product
positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find
information about markets and individual companies.
Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library
and two articles from business-related or news websites; therefore, your essay should be supported by at least three
Your research project must be at least six pages in length and double-spaced, not counting the title and reference
pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. An abstract is not required.