Managerial Finance and Marketing Management

Please provide 3- answers and 2-comments for each question

1. Part 1: Importance of Cash

• Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
• Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the “life blood” of a business.

How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow.

Part 2: Application of Concepts

Based on the materials presented in chapter 4, discuss how the concepts presented in that chapter can be used in managerial decision making. Be specific and give examples based on your experience or research.

2. Discuss how the marketing mix will vary in relationship to the offering of a service and of a product

3. Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.