Conduct a mini strategic analysis of two separate companies (as outlined in the template provided).

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  1. Make sure you use adequate, credible and reliable APA source citations to support your work.
  2. Using the course book and the first 5 chapters of assigned readings, conduct a mini strategic analysis of two separate companies (as outlined in the template provided). Provide the following for “each” company.
  3. Minimum 5 full pages.
  4. Online research will be required.

Companies to analyze: Amazon and Walmart

Questions:

  1. Industry overview (as a whole for both companies)
  2. Industry Demand Determinants and profitability Drivers
    1. Walmart
    2. Amazon
  3. Internal analysis
    1. Walmart
    2. Amazon
  4. Key strategies
    1. Walmart
    2. Amazon
  5. Financial Performance Analysis
    1. Walmart -2016
      1. Review the income statement, balance sheet and financial ratios, what do these numbers mean?
      2. Analysis of the financial changes over the past 5 years
      3. Stock price (current and changes over past 5 years)
    2. Amazon – 2016
      1. Analysis of the financial changes over the past 5 years.
      2. Stock price (current and changes over past 5 years)
      3. Review the income statement, balance sheet and financial ratios, what do these numbers mean?
  6. Recommendations
    1. To include which company you feel is stronger and why.
    2. Opportunities to expand (potential for growth).
  7. Conclusion

Confirm the following:

  • Use the attached, APA Word Document, template provided
  • Min 3 scholarly resources required.
  • Essay format; not bullet format.
  • Minimum 5 full pages of content (Word Document) of strategic material (does not include cover page, abstract, nor reference pages).
  • All charts, graphs, pictures are to go in the appendix (not a substitute for content)
  • Refrain from excessive use of quotes in your response (less than 5%)
  • Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course. Your similarity scan score must be 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper—focus on the content of scan percentage.

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