Marketing Week 6 Discussion

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On pages 124-5 of our textbook you’ll find several techniques for implementing qualitative and quantitative research. Pick one from qualitative and one from quantitative. (Pick techniques you would like to learn more about.) Research each of your two selections online. Based on your readings from the textbook and at least one online source address something you found but didn’t already know about qualitative research and something you found but didn’t already know about quantitative research. Explain each of these interesting things you found.

Your initial post should be approximately 300 words long. After posting your initial response you’ll be able to see the initial responses of your colleagues.

Comment on the post of just one colleague. Your response to your colleague should be approximately 150 words. DO NOT comment on the posts of all colleagues, just one. Select the one that you feel you can add the most value to, for example, raise an issue that your colleague didn’t address in their initial response to the question.

Feel free to also share your personal experiences in your initial post as well as your responses to the posts of your colleagues.

If you use any external sources for your initial response or your response to the post of a colleague, be sure to include a link to your source(s).

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