External Analysis – Part 1 of Strategic Plan

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You will perform an environmental scan for your target company.


Choose an organization according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Create a single PowerPoint slide that shows

  • Company Name
  • Company web address
  • Company industry
  • Environmental analysis in a four box format
    • Upper right box – Competition: List major competitors and how they are winning or losing to your chosen company
    • Upper Left Box – Economics: Show the industry status within the current economy and the firms status within the current economy
    • Lower Right Box – Socio/Ethical: Show the industry standards for these items and how the firm stacks up with the competition
    • Lower Left Bos – Trends: Explain the industry trends and where you think the industry is going.

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