This will be an 800 word, APA format paper. The goal here is to develop a new market strategy that will include the following for Sephora in Saudi Arabia. This is a foreign market assessment. With Saudi Arabia being a tricky country for a U.S. based company to get into: What is the overall market readiness for the cosmetic industry in Saudi Arabia? What are some IMC (Integrated Marketing Communications) Strategy and Key Tactics that can be used to ensure Sephora is a success in this foreign Arabian Market? Would Sephora be a successful business to the Saudi Arabian foreign market?
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