MKT 625
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I need help with a 4 page paper due by Sunday at this time
(48 hours).
Read the article “The kingdom inside a republic” (reference
listed below) about Disney’s initial transition into Europe. Explain the
implications of successfully transitioning an American product to a new
culture. Address the following in your paper:
-
Why did Euro Disney, also called
Disneyland Paris, initially fail when the theme park opened in 1992? -
How did marketers revise their
strategies to better fit the culture? -
Research and provide an overview of
a different product that made a successful transition to a new culture. -
How did the Marketers gauge consumer
behavior to make the transition successful?The kingdom inside a republic. (1996, Apr 13). The Economist, 339, 66-67.
Retrieved from ProQuest database.
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