Pick a topic that is germane to the course. ( I chose Evaluating Salesperson Performance ).
Search for related information to supplement what you found. That material may present an alternative point of view or other complementary information that addresses your insight.
Talk about your insight and invite the class to discuss it with you. It is very important to relate your topic to one or more sales management concepts or strategies we cover in this course.
Concentrate on marketing concepts, not product ideas.
Also, please incorporate a company or organization that exemplifies your topic in your presentation. For example, a student has chosen recruitment and is using Apple’s recruiting practices to focus on.
” I will prepare an engaging six to eight minutes presentation of your insight for the class using PowerPoint.”