Using the five I’s stages, business and finance homework help

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For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on
customers rather than on the company.

The following websites detail the events of 2013:

* Lululemon Admits Its PR Disasters Are Hurting Sales

* Chip Wilson, Lululemon Guru, Is Moving On

* Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, beginning on page 52 of Business, Society, & Government Essentials, write a paper analyzing how you might use the
five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

Guidelines for Submission: Your paper must be submitted as a 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch
margins, and at least three sources cited in APA format.

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