4-5 Paragraph Letter (Easy)

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Write a four to five (4-5) paragraph form letter to potential
customers on the range of services your business or organization can
provide. (The business/organization and customer(s) may be “real” or
fictitious.)

The letter should include the following:

  1. The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action. 
  2. The content stresses a central theme, selling point, or appeal to the customer. 
  3. The
    content includes supportive information and details describing the
    range of services your business or organization can provide. 
  4. Clarity, writing mechanics, and formatting requirements.

Follow
writing principles of unity, coherence, and emphasis. Keep paragraphs
short. Use concrete nouns and active verbs. Use specific language.
Consider using bulleted lists to present information clearly. (Refer to
Figures 8-9 and 8-10 in Professional Communications for sample letters.)

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