Case Study: GEEK Squad – A New Business for a New Environment
the case pages 95-97 in your text.Title: Marketing Authors: Roger A.
Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13:
- watch video http://www.viddler.com/embed/79975ec0/?f=1&autopla…
- Respond to the following case question.
have been asked to consult with the Best Buy marketing team. They are
specifically looking for recommendations as to specific promotional
activities you would recommend to encourage consumers who currently use
independent installers to switch to Geek Squad. To aid you in
formulating your recommendations, you should consider past and present
consumer purchasing patterns; conduct an environmental scan for Geek
Squad using each of the five environmental forces (social, economic,
technological, competitive, and regulatory); and identify key trends
likely to influence Geek Squad in the near future.
The students are expected to answer the questions associated with the case.
The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation)
There is no minimum number of references that need to be utilized to support the completion of this assignment;
The submission will not exceed (3) pages in length, excluding the title and references pages.
The document must adhere to the APA writing style.