marketing case study

You are to write a report on the topic below. Length shall be 4 – 7 pages (1,200 words), APA formatted citing at least 3 references in support of your paper or case study.

SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to the Dove Division of the company.

Address and identify these six interrelated items:

(1) the overall scope and mission of the organization,

(2) company goals and objectives,

(3) a source of competitive advantage,

(4) a development strategy for future growth of the SBU,

(5) the allocation of corporate resources to accomplish your goals,

(6) synergy via the sharing of corporate resources, intangibles, or programs across businesses or product lines.

You will have to go to M & M Mars and get their corporate history, organizational structure, mission and vison to write this paper. ==============================For Your Information of Week one case study : CASE PROBLEM:

You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates.

The chocolate line is touted to be high-end, high-quality, gourmet confectioners chocolate with imported and premium ingredients.

You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentines Day.

What should your strategic goals be?

What will you require of the marketing department’s plan to market your new product?

Will you have any regional concerns with your product?

Should you make a substitute available to the liquor component of the filled candies? Explain your decision