homework help

Below is the original discussion post I responded to. Then I was asked another question

Many companies use their brand as a competitive
advantage. Given your knowledge about the global economy, identify three brands
you believe have the strongest likelihood of remaining a source of advantage in
the 21st century and explain why. Explain the effects you believe the
internet’s capabilities will have on the brands you identified in the previous
discussion and what the owner of the brand should do in light of them.

Please respond to the below post.

So, in the competitive environment successful companies, successful
sustainable companies understand that it’s important to have a strategy that
results in very high very strong returns and above average returns. These companies
also realize they are only as good as their average return when matched with the
same level of opportunities so, in terms of tech firms such as Microsoft or Apple
or even Oracle how can these companies maximize their return there above average
return in this type of competitive landscape.