main types of strategies for cost that are in use today, Discussion Question help

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There are two main types of strategies for cost that are in use
today: product
differentiation
and cost leadership. Product differentiation leverages
differences in the product to drive unique value to consumers and decrease the
focus on costs per unit. Cost leadership, on the other hand, looks to reducing
the costs of doing business to a point where the business carries the lowest
costs in the industry.

Select
one of these two strategies and share an example of how you would use it to
decrease your overall costs and increase your revenues if you were CEO for a
day.

Please make this 1-2 paragraphs and in APA format.

Please include a reference page and site sources within the paper.

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