marketing and media

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Textbook(s)

Tuten, T.L., & Solomon, M.R. (2015). Social Media Marketing. Thousand Oaks, CA: Sage

Each questions must have 3 scholarly reference use textbook for 1 of the references for each questions, and the references goes after each question. Word count is 1,200 for entire 3 questions together. Correct grammar and English. Use your own words.

1. What is earned media? How can marketers make the most of relationships and general earned media?

2. Brand profiles offer several benefits, what are some of these benefits? Find a brand and discuss its brand profile related to two social networking sites.

3. Review a brand (other than the one you discussed in question 2) that has a social networking site other than Facebook, Twitter, and LinkedIn. What is the key focus of the brand on this social networking site? What is another type of social networking site the brand should consider? What type of switching types are associated with possibly changing to other social networking sites?

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