Discussion: Pinterest: Integration of Social Media and E-Commerce

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To prepare for this Discussion, read the article titled “How Pinterest’s Buy Buttons Can Change E-Commerce” in this week’s Learning Resources, and any other literature of your choice to determine how Pinterest’s social and mobile commerce strategy can be enhanced to change the e-commerce landscape.

By Day 3

Post an analysis of the social media site Pinterest and its influence on e-commerce and social change. In your assessment, be sure to address the following:

  • What long-term strategies might Pinterest leaders consider to maintain the site’s presence and expand their potential partnerships?
  • How might the integration with other social media or e-commerce (e.g., Etsy, Facebook) add value to Pinterest?
  • In what ways is Pinterest influencing social change?

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.

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