Internet Data Analysis for Business Essay

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The organization is very eager to start the integrated marketing
process, but it is unsure of how to determine what to spend on the
different areas of the marketing project. Specifically, the organization
wants to make effective marketing decisions, but it needs to know what
performance outcomes will allow them to make a profit.

In addition to the e-Business Plan template under the Key Performance
Indicators (KPIs) Process Plan section heading, add a Key Performance
Indicators (KPIs) Process Plan of 4–5 pages that includes the following for the case study organization:

  • Create a KPI-driven business process plan worksheet.
    • Describe each tactical business goal (specific to customers, leads, and sales).
    • Define the target KPIs (at least 10, including project rate of return [PRR] and the break-even point [BEP]).
    • Create a brief explanation of each KPI, and describe how it
      will be used to quantitatively measure the achievement of defined
      tactical business goals.
    • Write a formula for each KPI calculation method (define and clearly show how the KPI is derived).
  • You may use this spreadsheet template to help format your plan.
  • All sources should be cited both in the text and in the references using APA format.

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