Set-up a Marketing Plan and Business Financials

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Before you get started on this exercise, you will need the textbook (Chapter 16 The Financials), the Business Plan Financials Guide and excel document, NAB Company Portfolio.

The Assignment has two sections

Section 1: The Business Plan Financials (Excel document complete this first using your NAB Company Portfolio and the first year of your business plan for the company, you will complete all the worksheets in the entire excel document in order, so that you can complete the Income Statement, Cash Flow Projections, and Balance Sheet Sections from the Business Plan Financials spread sheet.


* The set-up and marketing worksheet should already be completes from Assignment 2.

* Use the instructions provided in the Business Plan Financials Guide to help you complete this document, as well as NAB Portfolio (page 4-6).

Section II: Financial Section of the business plan (type in a word document and place in the discussion window), You will have 3 headings as outlined below.

* Sources and use of funds.

* Outline the funds you have currently (see portfolio pages 4 and 8) and the ones you intend to raise (you need to raise funds per the portfolio page 4).

8 Explain how do you pal to use the funds (A plan on how you will use the money).


Before addressing this section please review:

Sources and use of funds section on page 312 of your textbook.

Sample plan on page 325 for an idea on how to address this section.

The CAP invest (Capital Investments and loan worksheet) to the excel document.

2(. Plan Assumptions

The Financial Plan must be based on decisions and facts. Investors want to know if this plan is realistic. In this section your plan assumptions.

Notes: Before addressing this section pleas review.

* Article about the 5 key assumptions of your business plan:

* Sample plan in your textbook page 326.

Assumption sheet in your textbook page 313.

3).Break-even analysis

The break-even point is where you make enough money in revenue to pay your expenses but you do not make money nor you do not lose money. In this section, you need to determine what this break-even point is.

Notes: Before addressing this section pleas review page 314 in the textbook about break-even analysis.

The BRK-EVN (Break-Even worksheet in your excel document. You would have calculated this there

Video Guide on how to complete section II.:

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