Marketing Plan: Phase II

NO PLAGIARISM, MUST BE ORIGINAL WORK

MUST HAVE DETAILED SPEAKER NOTES IN EVERY SLIDE AS IF YOU WERE PRESENTING TO A CLASS AUDIENCE. 2 OR 3 SENTENCES IS NOT ENOUGH AND WILL NOT BE ACCEPTED.

SLIDE COUNT IS LIMITLESS, BUT ONLY DO THE 1ST AND 2ND BULLETS MARKED BELOW IN BOLD.

I HAVE ATTACHED OUR PREVIOUS WEEKS PRESENTATION FOR YOU TO USE AS A REFERENCE, SAME COMPANY WITH THE SAME NEW PRODUCT WILL BE USED (MOBILE STARBUCKS) .

1. Identify and describe your target market
2. Consider your target market’s demographics and psychographics
3. Explain the insights you have garnered from your analysis of the demographic and psychographic information you have collected.
4. Identify the criteria that you will use to evaluate potential markets.
5. Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you have selected for your target market.
6. Determine how your company will segment your market into customer groups having similar needs and wants
7. Create a detailed portrait of your ideal consumer. This can include specific buyers within an organization as well.
8. Decide how you will differentiate your product or service, marketing channels, and brand image from your competition.
9. Determine the key buying behaviors and decision motivators for your consumers. Include an analysis of cultural, social, personal and psychological factors.
10. What factors that influence your ideal customers purchasing decisions. Discuss how these factors will impact your marketing strategy.