Business Environment and Marketing Research<\/span><\/p>\n

Using the Waters Bottling Company<\/em> <\/strong>in Module 1<\/strong>, continue to build the Marketing Plan Sections<\/strong> for the product you have selected\/ invented\/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.<\/p>\n

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Planguide<\/a> to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 \u00e2\u20ac\u201c Marketing Research & Target marketing (Module 2<\/strong>).<\/p>\n

Section 2 \u00e2\u20ac\u201c Market Research & Targeting (Module 2)<\/strong><\/p>\n

\n
Market Research<\/li>\n
\n
Research Methods & Data Mining<\/li>\n
Market Research Process<\/li>\n<\/ul>\n
Consumer Behavior<\/li>\n
\n
B2C vs. B2B<\/li>\n
Consumer Decision Making Process<\/li>\n
Factors Affecting B2C and B2B consumer behavior<\/li>\n<\/ul>\n
Market Segmentation<\/li>\n
\n
Market Segmentation Concepts<\/li>\n
Segmentation Process<\/li>\n
Segmentation Strategies<\/li>\n<\/ul>\n
Target Marketing<\/li>\n<\/ul>\n
Relate all responses using the WBC scenario and the product you have selected to market in Module 1<\/strong>. <\/p>\n
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers\/ sub heads\/ bullets) to your work. Be sure to cite your work in the APA format.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Business Environment and Marketing Research Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected\/ invented\/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/125190"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=125190"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/125190\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=125190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=125190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=125190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}