Many companies or firms use the Internet to help customers better understand and become more familiar with their products and brands.<\/p>\n
SHOW LESS<\/a><\/p>\n By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:<\/p>\n Consumer motivation is part of almost all areas of consumer behavior in some way. For example, consumer motivations are exhibited during the need recognition and the evaluation of products stages during consumer decision-making. A family with young children almost certainly experiences different motivation than a retired couple when evaluating vacation options. Similarly, motivation certainly impacts purchasing behavior. Many customers will purchase a product because of the prestige associated with the item, even if they know the purchase may not be the best decision for their overall financial status.<\/p>\n All consumers have ideas about how they picture themselves and how they would like to be viewed by the world. Interjected into those thoughts, consumers include their beliefs about products and how those products may or may not play a role in those images. Consumers may purchase a sporty convertible because of the statement they believe it makes about them. A consumer may wear certain clothing with particular brand names as a way of making a statement about personal taste or economic status. Predicting precisely how consumers’ beliefs will manifest in the marketplace, however, is a difficult job. Customers who believe that high-quality products always cost more may actually shy away from a high-quality product that is priced too low.<\/p>\n To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.<\/p>\n SHOW LESS<\/a><\/p>\n Use proper APA style and formatting. The content of your assessment should determine its length.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.<\/p>\n Click the link provided below to view the following multimedia piece:<\/p>\n SHOW LESS<\/a><\/p>\n A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.<\/p>\n\n
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Assessment Instructions<\/h3>\n<\/p><\/div>\n
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Course Library Guide<\/h5>\n
\n BUS-FP4024 \u00e2\u20ac\u201c Customer Behavior Library Guide<\/a> to help direct your research.<\/p>\nInternet Resources<\/h5>\n