<\/p>\n
Look at the instructions carefully<\/p>\n
<\/p>\n
Assignment<\/u><\/p>\n
To do this assignment, you will need to physically visit the frozen food section of a large, mainstream grocery store such as Ralph\u2019s, Albertsons, Pavilions, or similar.Convenience stores, healthy food stores, etc., will not work.<\/p>\n
Your answers should be based solely on what you observe and your own \u201cthinking\u201d skills<\/i> (critical thinking, creative thinking, reasoning, logic, etc.).<\/p>\n
Please do NOT conduct research on the internet.<\/p>\n
Please do NOT attempt to meet with or interview store personnel.<\/p>\n
Please have fun with this assignment \u2013 it\u2019s ice cream.<\/p>\n
Questions<\/u><\/p>\n For #3 and 4, please consider the packaged ice cream category (we\u2019ll ignore the novelties for the moment).<\/p>\n 3. How have the ice cream manufacturers segmented the ice cream market?<\/p>\n <\/span>4. How many different brands of vanilla ice cream can you buy?Isn\u2019t vanilla ice cream vanilla ice cream\u2026why would the grocery store sell multiple brands of vanilla ice cream?<\/p>\n\n