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Overview: For this milestone, you will develop the organizational mission statement for the company for which you are writing a marketing plan. The mission
\nstatement is \u201cbased on a careful analysis of benefits sought by present and potential customers and of existing and anticipated environmental conditions\u201d
\n(Marketing, by Charles Lamb, Joe Hair, & Carl McDaniel). A firm\u2019s long-term vision is embodied in its mission statement, which establishes boundaries for all of the
\nfirm\u2019s subsequent decisions, objectives, and strategies (Lamb et al., 2005). A critical feature of a mission statement is that it \u201cshould focus on the market or markets
\nthe organization is attempting to serve rather than on the good or service offered\u201d (Lamb et al., 2005). This milestone is due in Module Two.
\nFor example, here is the mission statement for PepsiCo Inc.:
\nOur mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial
\nrewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we
\noperate. And in everything we do, we strive for honesty, fairness and integrity.
\nNote how the PepsiCo mission statement answers the question, \u201cWhat business are we in and where are we going?\u201d In addition, it focuses on the market(s) rather
\nthan the good or service it sells. Your task is to develop a guiding mission statement for the organization in your marketing plan by following these guidelines.
\nGuidelines for Submission: Your paper must be submitted as a two- to three-page Microsoft Word document with double spacing, 12-point Times New Roman
\nfont, one-inch margins, and APA formatting.<\/p>\n
Also I need<\/p>\n
Overview: For this milestone, you will develop the SWOT analysis for your company. The SWOT analysis is written in narrative form, with bulleted items for each Overview: For this milestone, you will develop the organizational mission statement for the company for which you are writing a marketing plan. The mission statement is \u201cbased on a careful analysis of benefits sought by present and potential customers and of existing and anticipated environmental conditions\u201d (Marketing, by Charles Lamb, Joe Hair, & Carl McDaniel). […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/165931"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=165931"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/165931\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=165931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=165931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=165931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nof the strengths, weaknesses, opportunities, and threats. Each bullet should not exceed two lines. This milestone is due in Module Three.
\nThe SWOT analysis demonstrates a clear understanding of these specifics:
\n\uf0b7 STRENGTHS that you bring to the market and that make you a formidable competitor
\n\uf0b7 WEAKNESSES that you know that you need to address, as your competition is aware of these (or may become aware) and will likely exploit these.
\nYour WEAKNESSES should be addressed as soon as possible
\n\uf0b7 OPPORTUNITIES that allow you to capitalize on your STRENGTHS. Where might you grow your business and revenues?
\n\uf0b7 THREATS in the macro environment. These include those aspects that you cannot control, but they are there\u2014the economy, the competition, the
\npolitical\/legal environment
\nYou might also consider the past history of the industry or business environment in which you plan to bring your product or service. Ensure that your SWOT is
\ncandid, factual, and nonfiction. You want to demonstrate your realistic assessment of that which you have going for you and not going for you. The SWOT
\nsection of your marketing plan should be approximately four pages in length.
\nGuidelines for Submission: This assignment must follow these formatting guidelines: Microsoft Word document with double spacing, 12-point Times New
\nRoman font, one-inch margins, and APA formatting. Page length requirements: Approximately four pages.
\nInstructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
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