<\/p>\n
You are to write a report on the topic below. Length shall be 4 – 7 pages (1,200 words), APA formatted citing at least 3 references in support of your paper or case study. <\/p>\n
SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to the Dove Division of the company. <\/p>\n
Address and identify these six interrelated items:<\/p>\n
(1) the overall scope and mission of the organization,<\/p>\n
(2) company goals and objectives,<\/p>\n
(3) a source of competitive advantage,<\/p>\n
(4) a development strategy for future growth of the SBU,<\/p>\n
(5) the allocation of corporate resources to accomplish your goals,<\/p>\n
(6) synergy via the sharing of corporate resources, intangibles, or programs across businesses or product lines.<\/p>\n
You will have to go to M & M Mars and get their corporate history, organizational structure, mission and vison to write this paper. ==============================For Your Information of Week one case study : CASE PROBLEM:<\/p>\n
You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates.<\/p>\n
The chocolate line is touted to be high-end, high-quality, gourmet confectioners chocolate with imported and premium ingredients.<\/p>\n
You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentines Day.<\/p>\n
What should your strategic goals be?<\/p>\n
What will you require of the marketing department’s plan to market your new product?<\/p>\n
Will you have any regional concerns with your product?<\/p>\n
Should you make a substitute available to the liquor component of the filled candies? Explain your decision<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
You are to write a report on the topic below. Length shall be 4 – 7 pages (1,200 words), APA formatted citing at least 3 references in support of your paper or case study. SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/167759"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=167759"}],"version-history":[{"count":1,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/167759\/revisions"}],"predecessor-version":[{"id":172809,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/167759\/revisions\/172809"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=167759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=167759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=167759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}