\n<\/p>\n

<\/p>\n

\n
1. How much was spent on advertising in the USA in 2017? Cite sources. <\/li>\n<\/ol>\n

   2. Describe 4 of the fastest growing areas in advertising? Cite sources. <\/p>\n

   3. What is the relationship between Advertising and Brands? Cite a source(s) <\/p>\n

   4. Short Answers Define or describe the following terms:<\/p>\n

   Positioning<\/p>\n

   AIDA<\/p>\n

   CPM<\/p>\n

   Demographics<\/p>\n

   Psychographics<\/p>\n

   Puffery<\/p>\n

   5. Short Answers: Pick 5 people talked about in the text or lecture notes and describe their contribution to advertising. (Cite sources)<\/p>\n

   6. Longer Essay: Describe in detail 5 techniques that can be used to make an ad effective. Be specific. Refer to theory, techniques and examples. Cite sources from the book, lectures or videos. <\/strong><\/p>\n

   7. Short Essay: What is illegal in advertising or commercial speech law? Describe 4 techniques that are considered illegal. Cite sources.<\/p>\n

   8. Short Essay: What is the difference between international ads and global ads? Give 2 examples. Cite sources. <\/p>\n

   9. Describe 3 types of Internet ads discussed by the IAB Full year in 2017. https:\/\/www.:.com\/wp-content\/uploads\/2018\/05\/IAB-2017-Full-Year-Internet-Advertising-Revenue-Report.REV2.pdf<\/a><\/p>\n

   see page 12-16<\/p>\n

   The textbook called Altstiel, T. & Grow, J. (2017). Advertising Creative: Strategy, Copy, Design.<\/em> 4th ed. Thousand Oaks, CA: Sage <\/p>\n

   History and evolution of advertising – Advertising History Timeline<\/a><\/p>\n

   Law & regulation<\/a><\/p>\n

   Advertising agencies<\/a><\/p>\n

   Issues (demographic changes- singles, African Americans, Hispanics, Boomers, Matures, GLBT, children, niche, Asian Americans, religions).
   Read Chapter 4 and review slides under course content on blackboard. Alstiel4e_PPT04.pptx<\/a> <\/p>\n

   Consumer persuasion<\/a>: behavior, decision, learning, perception, persuasion & influence<\/p>\n

   Target market<\/a> and market segmentation
   Demographics,VALS2, Prizm<\/p>\n

   TOP TEN: DISCOVER WHAT AMERICANS ARE WATCHING, READING, PLAYING, BROWSING, BUYING AND MORE.<\/a><\/p>\n

   Look at recent data from the Census on one group-singles, married with children, African-Americans, Hispanics, seniors, or average income by state. https:\/\/www.census.gov\/topics\/population.html <\/a>or Pew-http:\/\/www.pewsocialtrends.org\/topics\/<\/a> <\/strong><\/p>\n

   Advertising research<\/a>
   <\/strong><\/p>\n

   Best ads<\/a><\/p>\n

   TV ad rates for 30 second spot<\/a><\/p>\n

   TVB.org<\/a> – TV news & industry data<\/p>\n

   Nielsen Audio (radio) ratings<\/a><\/p>\n

   <\/strong><\/p>\n

   Why Radio Fact Sheet (RAB)<\/a><\/p>\n

   Look up some media kit for a major magazines http:\/\/www.condenast.com\/brands<\/a><\/p>\n

   <\/strong><\/p>\n

   http:\/\/justmediakits.com\/advertising\/169-hearst_corporation.html#mags<\/a><\/p>\n

   Media Planning<\/a> Important to read this for CPM.<\/p>\n

   Webby Awards<\/a> for online and social media<\/p>\n

   Google Ad Words<\/a> Google AdSense<\/a><\/p>\n

   Some CPMs for Social Media<\/a><\/p>\n

   Geo-fencing for Mobile Ads<\/a><\/p>\n

   Boone, G. & Secci, J. & Gallant, L. (2007, May). Emerging Trends in Online Advertising.
   Revista DOXA Comunicacion: Revista Interdisciplinar de estudios de Comunicacion y Ciencias Sociales<\/em>, V, 241-253. http:\/\/www.uspceu.es\/<\/a><\/p>\n

   9 best<\/a> social media campaigns<\/p>\n

   Internet advertising<\/a><\/p>\n

   Introduction<\/a><\/p>\n

   Advertising forecasts<\/a><\/p>\n

   http:\/\/infoacrs.com\/a\/copystructure.html<\/a><\/p>\n

   <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

   How much was spent on advertising in the USA in 2017? Cite sources. 2. Describe 4 of the fastest growing areas in advertising? Cite sources. 3. What is the relationship between Advertising and Brands? Cite a source(s) 4. Short Answers Define or describe the following terms: Positioning AIDA CPM Demographics Psychographics Puffery 5. Short Answers: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/172702"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=172702"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/172702\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=172702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=172702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=172702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}