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my company is dell<\/p>\n
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1.<\/p>\n
For this discussion, create strategies for a successful opt-in e-mail campaign. Consider the success factors outlined in your textbook as well as different strategies for acquiring customers versus retaining them. Be explicit with examples, perhaps from your own project organization. For example, if a strategy is to have a clear call to action at the beginning and end of the message, illustrate this with examples such as invitations to subscribe to a newsletter, or perhaps a link to a landing page on your Web site that describes your product. Describe how you will “create buzz” for your company and product. create your own welcome message, engagement message, cross-sell message and conversion message. Include appropriate triggers for the type of site you are working on [search string: template email contact strategy].<\/p>\n
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2.<\/p>\n
Introduce a site (or sites if you cannot locate a perfect one!) that demonstrates the following e-CRM principles:<\/p>\n
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3.<\/p>\n
Keeping an eye on technology is an important part of any business strategy. Not only what the technology is, but how it is used. For example, Twitter\u2122 started out as a way to broadcast personal messages before texting was commonplace. It was years before it evolved into a marketing tool. So it is with most technologies conceived for one purpose and then adapted for many others.<\/p>\n
Consider this scenario:<\/p>\n
You are the marketing manager for Aybeesee Corporation, a bricks-n-clicks company that sells electronic toys and gadgets. It has recently seen its online direct sales and affiliate sales soar, resulting in rapid company growth. It has built seven new stores in three new states, bringing the organization to one flagship store in New York City as well as fourteen stores in New York, Pennsylvania, Delaware and now North Carolina, South Carolina, and London, England. One of your duties is to keep up with emerging technologies that are useful tools for marketing. Every year, you send out a memo apprising senior management of cutting edge technologies currently in use world-wide (not necessarily at Aybeesee) and how it is being used by other companies\u2014sometimes even the competition.<\/p>\n
It’s time to do your research for this year. Do a search for information about emerging technologies for marketing, advertising or CRM. Write a memo highlighting one technology and how it could be used by Aybeesee. Include information about how it is used by other pioneer e-businesses. Emerging technologies do not have to be restricted to hardware. They can include software, platforms, or processes that combine all of the above. It can also be new ways of using existing technologies.<\/p>\n
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4.<\/p>\n
Besides ERP and its integrated supply chain and customer management components, it is sometimes necessary to implement or hire additional third-party suppliers to augment or supply expertise that may be absent in our own organization. The decision to go to a third-party supplier is often controversial, as many companies and employees prefer to have the work done in house. Third-party suppliers include full-service digital agencies, specialist digital agencies, and traditional agencies. Which supplier would you use in the following scenarios (or would you keep it all in-house)?<\/p>\n
<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
my company is dell 1. For this discussion, create strategies for a successful opt-in e-mail campaign. Consider the success factors outlined in your textbook as well as different strategies for acquiring customers versus retaining them. Be explicit with examples, perhaps from your own project organization. For example, if a strategy is to have a clear […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/176292"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=176292"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/176292\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=176292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=176292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=176292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}