\n Module 1 – CaseBUYER BEHAVIOR, MARKET ANALYSIS,\u00a0AND PUBLIC RELATIONSAssignment Overview\n <\/p>\n
\n Marketing, Pricing, and Selling to Customers\n <\/p>\n
\n Companies large and small create marketing strategies and make pricing decisions that affect the success of products or services. Before a product is introduced, the business must research who is most likely to buy it, at what price, and how they can communicate with that group.\n <\/p>\n
\n Case 1 Resources\n <\/p>\n
\n The Marketing Concept\u00a0(2021)\n <\/p>\n
\n Creating a Marketing Strategy\u00a0(2021)\n <\/p>\n
\n What Is a Product?\u00a0(2021)\n <\/p>\n
\n Developing a Marketing Mix\u00a0(2021)\n <\/p>\n
\n Market Segmentation\u00a0(2021)\n <\/p>\n
\n Creating Products That Deliver Value\u00a0(2021)\n <\/p>\n
\n Pricing Strategies and Future Trends\u00a0(2021)\n <\/p>\n
\n Trends in Developing Products and Pricing\u00a0(2021)\n <\/p>\n
\n Case Assignment\n <\/p>\n
\n After completing case readings, head to IBISWorld (Click Additional Library Resources on the Library Portal Page) and select an industry that interests you; one that an entrepreneur or small business can enter.\n <\/p>\n
\n Industry Background\n <\/p>\n
\n Write a background of the industry. Include key figures and information about the industry, its performance, and outlook. Report the most important information.\u00a0Cite and reference\u00a0IBISWorld. (1\/2 page)\n <\/p>\n
\n The Players\n <\/p>\n
\n Next, write about the competitiveness of the industry and a COVID-19 (Coronavirus) Impact. Complete this section with an overview of its two largest players: their target markets and how they differentiate themselves.\u00a0Cite and reference\u00a0IBISWorld. (1 page)\n <\/p>\n
\n Marketing Assessment\n <\/p>\n
\n Do an internet and social media search on the industry\u2019s two largest competitors and provide an analysis of how they market their products, deliver value, and talk about price. It is important to provide citations for your research. (1 page)\n <\/p>\n
\n Entrepreneurial Application\n <\/p>\n
\n Based on the research above, provide advice for an entrepreneur who wants to enter the industry. How can the new business differentiate itself? What is its target market? How can it compete on price or value? (1\/2 page)\n <\/p>\n
\n No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text\u00a0citation.\n <\/p>\n
\n Since you are engaging in research, be sure to\u00a0cite\u00a0and\u00a0reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring \u201cLevel 2-Developing\u201d on the grading rubric.\n <\/p>\n
\n This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like \u201cI\u201d, \u201cwe\u201d, and \u201cyou\u201d are not appropriate.\n <\/p>\n
\n Assignment Expectations\n <\/p>\n
\n Use the attached APA-formatted template (MKT301 Case1) to create your submission.\n <\/p>\n
Module 1 – CaseBUYER BEHAVIOR, MARKET ANALYSIS,\u00a0AND PUBLIC RELATIONSAssignment Overview Marketing, Pricing, and Selling to Customers Companies large and small create marketing strategies and make pricing decisions that affect the success of products or services. Before a product is introduced, the business must research who is most likely to buy it, at what price, and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248142"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=248142"}],"version-history":[{"count":1,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248142\/revisions"}],"predecessor-version":[{"id":251971,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248142\/revisions\/251971"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=248142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=248142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=248142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}