\n Please answer the questions below.\u00a0You may and should use secondary data sources to support your answers and provide\u00a0relevant background information.Each answer should be approximately 2-3 pages double spaced\n <\/p>\n
\n 1.) Many consumers trust their medical supply needs to Johnson & Johnson. Johnson & Johnson is\u00a0very clear as to its mission and commitment to the health and safety of its customers. The company is often cited as an example of how to do things right with respect to relations with customers and the public. Johnson & Johnson has gone so far as to construct a company credo that it features on\u00a0its Web site (see www.jnj.com : Our Company: Our Credo Values (https:\/\/www.jnj.com\/credo\/).\n <\/p>\n
\n a. Assume that you have just been hired as a customer relations expert by Johnson & Johnson to answer a growing number of complaints that JNJ products are over-priced and have lost their sense of value\u00a0\u00a0for\u00a0\u00a0the\u00a0\u00a0consumer. The complainants cite lower priced\u00a0\u00a0private\u00a0\u00a0labels\u00a0\u00a0and\u00a0\u00a0store brands as illustrations of frustrations with JNJ. As one consumer states, \u201cA band aid is just a band\u00a0aid after all!\u201d What would be your response?\n <\/p>\n
\n b. How could you use the Johnson & Johnson Credo to aid you in your response?\n <\/p>\n
\n c. What does the JNJ credo say about the company\u2019s commitment to ethical behavior?\n <\/p>\n
\n 2.) Find\u00a0three\u00a0advertisements\u00a0that\u00a0illustrate\u00a0the\u00a0needs\u00a0for\u00a0power,\u00a0affiliation\u00a0and\u00a0achievement\u00a0and\u00a0discuss their effectiveness.\u00a0\u00a0(Each advertisement should depict one of the three needs.) Which one\u00a0do you like most and why?\n <\/p>\n
\n 3.) Two of the best advertising effectiveness research agencies are Nielsen (see www.acnielsen.com) and\u00a0MRI-Simmons\u00a0\u00a0(see https:\/\/www.mrisimmons.com\/).\u00a0Each\u00a0of\u00a0these\u00a0organizations\u00a0has\u00a0their\u00a0own approach to analyzing the communication effectiveness of advertising. Go to both of the Websites, review the material that you find, and write a brief summary of the services provided by the\u00a0two organizations. Next, pick an area of consumer or advertising research that interests you. See\u00a0which\u00a0of\u00a0the\u00a0organizations\u00a0provides\u00a0the\u00a0best\u00a0information\u00a0to\u00a0research\u00a0your\u00a0chosen\u00a0subject.\u00a0Comment on what you found.\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Please answer the questions below.\u00a0You may and should use secondary data sources to support your answers and provide\u00a0relevant background information.Each answer should be approximately 2-3 pages double spaced 1.) Many consumers trust their medical supply needs to Johnson & Johnson. Johnson & Johnson is\u00a0very clear as to its mission and commitment to the health and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248434"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=248434"}],"version-history":[{"count":1,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248434\/revisions"}],"predecessor-version":[{"id":252200,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/248434\/revisions\/252200"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=248434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=248434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=248434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}