\u00a0<\/strong><\/p>\n

PART A: Essay Questions\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (60 marks)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Instruction: Please answer ALL questions. Each question carries 15 marks.<\/strong><\/p>\n

 <\/p>\n

1) \u00a0\u00a0\u00a0\u00a0\u00a0 (a) Discuss the characteristics of focus groups.\u00a0 List at least four (4)<\/strong> characteristics and explain why it is important to consider each characteristic.<\/p>\n

(b) Discuss the advantages of online focus groups.<\/p>\n

(c) Discuss the disadvantages of online focus groups.<\/p>\n

(15 marks)<\/strong><\/p>\n

 <\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (a) Identify and discuss the ethical issues related to the respondents and the general public that may be of concern in qualitative research.<\/p>\n

(b) What are the researcher’s responsibilities with regards to anonymity in survey and observation research?<\/p>\n

(15 marks)<\/strong><\/p>\n

 <\/p>\n

3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (a) Briefly define internal and external validity.<\/p>\n

(b) Discuss the trade-offs that must be made in experimental design formulation when trying to obtain realistic amounts of internal and external validity.<\/p>\n

(15 marks)<\/strong><\/p>\n

 <\/p>\n

4)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (a) Discuss the primary scales of measurement.\u00a0 Develop an example of each.<\/p>\n

(b) What is the appropriate way to assess the internal consistency of a multi-item scale with sets of items designed to measure different aspects of a multi-dimensional construct?<\/p>\n

(c) Discuss construct validity and the types of construct validity.<\/p>\n

(15 marks)<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Part B: Case Study\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (40 marks)<\/strong><\/p>\n

 <\/p>\n

Read the article below and consider the following questions.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

APPLE POLISHES OFF THE PIRATES<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

Apple\u2019s iPod Can Play Thousands of Songs<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Apple Computer, Inc. wants customers to believe that its Apple computers can be used as digital entertainment centres.\u00a0 One of their steps into the digital entertainment foray was the popular iPod, a portable MP3 player that allows up to several thousand songs to be downloaded from various Internet sources in a matter of minutes.\u00a0 The songs are downloaded to a computer and the transferred to the iPod.\u00a0 Songs can be picked, mixed, and burned on to a CD, saved on an Apple computer or a PC, or transferred to a CD.<\/p>\n

 <\/p>\n

Several problems with downloading songs have arisen for MP3 users.\u00a0 Some of the downloading sites do not have permission from the recording artists and recording companies to offer the songs; therefore, their legality is questionable.\u00a0 These sites are called \u201cpirate music sites\u201d.\u00a0 Other sites have permission but charge subscription fees or limit the number of times a song can be burned onto a CD.<\/p>\n

 <\/p>\n

Apple Computer itself raised the ire of some in the recording industry with its original marketing slogan for digital users: \u201cRip.\u00a0 Mix. Burn.\u201d\u00a0 In other words, rip off the record companies by downloading songs for free, mix your favourite songs, and burn a CD.\u00a0 Steve Jobs has made amends with the industry with a new online record store called iTunes.\u00a0 He has won the approval of all five major record labels and believes that his new music store will revolutionize the music industry.<\/p>\n

 <\/p>\n

iTunes offers more than 200, 000 tracks and charge 99\u00a2 per song and $9.99 per album.\u00a0 There is no subscription fee; a song can be burned onto a CD an unlimited number of times; and songs can be transferred to an unlimited number of iPods.\u00a0 iTunes offers 30-second previews of all songs to allow customers to listen to a song before purchasing it and is integrated into Apple\u2019s digital music jukebox software.\u00a0 Users can pick, purchase, download, organize, and listen with one application.\u00a0 This move may launch Apple from computer company to entertainment company.<\/p>\n

 <\/p>\n

 <\/p>\n

What information did managers at Apple need to have in order to make the decision to offer this service?\u00a0 Consider the following questions.<\/p>\n

 <\/p>\n

\n
• Would this situation justify the use of marketing research? Why?\u00a0 Why not?<\/li>\n<\/ul>\n

  (10 marks)<\/strong><\/p>\n

   <\/p>\n

  \n
  • Are consumers concerned enough with the legality and ethicality of the \u201cmusic pirates\u201d to pay for songs rather than downloading for free?<\/li>\n<\/ul>\n

    (10 marks)<\/strong><\/p>\n

     <\/p>\n

    \n
    • If consumers would pay for the tracks, how much would they pay?<\/li>\n<\/ul>\n

      (10 marks)<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \n
      • Are current online sites enough of a hassle to warrant a new competitor in the market?<\/li>\n<\/ul>\n

        (10 marks)<\/strong><\/p>\n

        \u00a0<\/strong><\/p>\n

         <\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        \u00a0 PART A: Essay Questions\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (60 marks) \u00a0 Instruction: Please answer ALL questions. Each question carries 15 marks.   1) \u00a0\u00a0\u00a0\u00a0\u00a0 (a) Discuss the characteristics of focus groups.\u00a0 List at least four (4) characteristics and explain why it is important to consider each characteristic. (b) Discuss the advantages of online focus groups. (c) Discuss the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/254035"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=254035"}],"version-history":[{"count":2,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/254035\/revisions"}],"predecessor-version":[{"id":254380,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/254035\/revisions\/254380"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=254035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=254035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=254035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}