\n 1.How does horizontal growth differ from vertical growth as a corporate strategy?\u00a0Discuss the primary advantages and disadvantages associated with corporate level strategy.(200-250 words)\n <\/p>\n
\n 2.What are the advantages of using a Strategic alliance when operating in a new country? Explicit\u00a0it\u00a0briefly.( 200 words)\n <\/p>\n
\n 3.When should someone from outside a company be hired to manage the company or one of its business units? Discuss it briefly.\u00a0(200 words)\n <\/p>\n
\n 4. Mini case study-\n <\/p>\n
\n Is the new Hilton policy Warranted?\n <\/p>\n
\n Headquartered in McLean, Virginia, Hilton Worldwide (and Marriott) on January 1, 2018, implemented a new policy that requires customers to notify the hotel the day before their scheduled arrival to avoid having to pay for the room. this policy reverses a long tradition of allowing customers to cancel their reservation \u201cup to 6pm the day of arrival without penalty.\u201d Bob\u00a0Gilbert,\u00a0CEO\u00a0of the Hospitality Sales and\u00a0Marketing\u00a0Association International, a hotel industry group, said of the Hilton move, \u201cIt\u2019s not surprising. the hotel business is one of the last places where you can hold inventory with no commitment.\u201d Hotel demand in 2017\u20132018\u00a0has exceeded supply in many cities, giving hoteliers the upper hand. another motivation for the new policy is that hoteliers desire to stifle the use of apps such as\u00a0Yapta\u00a0that track hotel prices and, whenever a rate dips, apparently a growing number of travelers\u2019 rebook at a lower rate and cancel the costlier reservation, literally right up until check-in time. penny-pinching travelers are increasingly using such tools, and Hilton is seeking to stifle this practice. Big rivals to Hilton (and Marriott) are staying the course, however, with traveler-friendly cancellation policies, including Starwood, Sheraton, Westin, Four points, Intercontinental, Crowne plaza, Hotel Indigo, Holiday Inn, and others. Some customers now say they will avoid making a reservation at all if they will be charged for a room they did not use when, for instance, their plane gets delayed. other customers say they will now simply use last-day booking services such as\u00a0Hoteltonight. Other customers say they will just book with Sheraton or Westin. yet, Hilton says the industry needs to prevent the rapidly growing practice of travelers booking a hotel at the last minute after checking online for last-minute deals in the area. as discussed in this chapter, policies are often needed to effectively implement strategies.\n <\/p>\n
\n Questions\n <\/p>\n
\n 1.\u00a0Do you think the benefits will offset the costs of the new Hilton cancellation policy? Why?\n <\/p>\n
\n 2.Do you think the new Hilton cancellation policy is ethical? Is it legal? Is it practical?\n <\/p>\n
\n 3.What would be a more effective cancellation policy for Hilton?\n <\/p>\n
\n 4.How should a company such as Hilton decide on new policies?\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
1.How does horizontal growth differ from vertical growth as a corporate strategy?\u00a0Discuss the primary advantages and disadvantages associated with corporate level strategy.(200-250 words) 2.What are the advantages of using a Strategic alliance when operating in a new country? Explicit\u00a0it\u00a0briefly.( 200 words) 3.When should someone from outside a company be hired to manage the company or […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/259349"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=259349"}],"version-history":[{"count":1,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/259349\/revisions"}],"predecessor-version":[{"id":259350,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/259349\/revisions\/259350"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=259349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=259349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=259349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}