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Assignment Overview<\/p>\n
To demonstrate your ability to contribute to professional dialogue through your use of reflective commentary, you will be required to comment on several assigned articles and\/or videos that present marketing<\/span>–<\/span>related material. Your task is to use your previ<\/span>ously gained experiences as well as knowledge acquired from your courses to add to the dialogue from the perspective of your industry, your organization, your position, and\/or your personal\/professional experiences in order to contribute to the discussion of various marketing yourself aspects of the presented material. You will do this via both an original Comment (6 points) and a Reply to someone else\u2019s comment or reply (4 points).<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n When writing your comments\/replies, remember that you are representing you<\/span>r own personal\/professional brand and, in essence, marketing yourself. Portray yourself as a professional in all interactions. Do NOT repeat the question prior to answering. Do NOT reference the course\/class<\/span>or refer to an \u201cinstructor\u201d or \u201cprofessor\u201d becau<\/span>se this may cause other readers to discount your<\/span>expertise due to what will then be perceived as your \u201cstudent\u201d status. Remember that your brand is a professional one. All comments and replies should be of a positive nature and should be thoughtful, intell<\/span>igent, and, when possible, incorporate concepts learned in the course. Disagreeing with the author\/presenter is fine but<\/span>do so amiably and always on a professional level.<\/span> Your comments can be formal or casual but<\/span>use proper spelling and grammar as appropriate. Remember<\/span>, you are<\/span>representing your own personal\/professional brand.<\/span> Article\/Video Topics<\/span><\/p>\n You will have to comment (and reply to a comment) for each of the following five short articles and videos. You do not need to be an expert on any of the topics but<\/span>use your common sense and personal\/professional experiences to add to the professional dial<\/span>ogue.<\/span> \u2022<\/span>For PCA<\/span>–<\/span>1, view \u201c<\/span>Perception vs. Reality<\/span>\u201d on YouTube at<\/span>http:\/\/bit.ly\/mmPerception<\/a><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/a><\/span>\u2022<\/span>For PCA<\/span>–<\/span>2, view \u201c<\/span>Master the Art of Conversation: How to Disagree Respectfully<\/span>\u201d on YouTube at<\/span>http:\/\/bit.ly\/ToDisagree<\/a><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/a><\/span>\u2022<\/span>For PCA<\/span>–<\/span>3, read \u201cFacebook’s Sheryl Sandberg Says that You Don’t Have a Personal<\/span>Brand. Well, Do You?\u201d on LinkedIn<\/span>at<\/span>http:\/\/bit.ly\/NoBrand<\/a><\/span>or view it on YouTube<\/span>a<\/span>t http:\/\/bit.ly\/NoBrandYT<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/a><\/span>\u2022<\/span>For PCA<\/span>–<\/span>4, view \u201c<\/span>Using the Stages of Change (Transtheoretical) Model<\/span>\u201d on YouTube<\/span>at<\/span>http:\/\/bit.ly\/Guess77<\/a><\/span>\u2022<\/span>For PCA<\/span>–<\/span>5, read \u201c<\/span>Customer Lifetime Value<\/span>\u201d on LinkedIn at<\/span>http:\/\/bit.ly\/GuessCLV<\/a><\/span> As you watch\/read each video\/article, consider how they could apply to your process of building and managing your professional brand.<\/span> Instructions –<\/span><\/span><\/span><\/span><\/span>Part One: The Comment<\/span>For each of the videos\/articles, use your YouTube account (for videos) or LinkedIn account (for articles) to provide professional commentary by writing two to four complete, compelling, grammatically correct sentences, using one of the questions below as a<\/span>guide<\/span>(do not<\/span>use the question word<\/span>–<\/span>for<\/span>–<\/span>word, but only as a guide<\/span>). Note<\/span>:<\/span>for each video\/article, you must use a different question as the guide for your<\/span>comment.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n 1.<\/span>Which part of the video\/article resonated most with you (or you most connected with) and how could you use that information or concept in your professional<\/span>life?<\/span><\/span><\/span><\/p>\n 2.<\/span>What concept or idea from the video\/article have you experienced in the past and what<\/span>was your experience?<\/span><\/span><\/p>\n 3.<\/span>Which point of the video\/article did you agree with the most, and why?<\/span><\/span><\/p>\n 4.<\/span>What is a \u201chidden gem\u201d or something that few would notice in the video\/article, that you<\/span>find to be noteworthy\/critical\/game<\/span>–<\/span>changing\/enlightening\/etc., and why?<\/span><\/span><\/span><\/p>\n 5.<\/span>What is an addition that you could offer to extend the concepts discussed in the<\/span>video\/article?<\/span><\/span><\/p>\n 6.<\/span>How<\/span>does or could the material in this video\/article (or some portion of it) apply to<\/span>your industry<\/span>or field or job<\/span>position?<\/span><\/span><\/span><\/p>\n 7.<\/span>How could the material presented in this video\/article inspire or influence you or someone else to change your approach<\/span>to marketing, sales, personal branding, or behavioral<\/span>change?<\/span><\/span><\/span><\/p>\n 8.<\/span>What is an aspect of this video\/article that gives you a different perspective on some aspect<\/span>of marketing, sales, personal branding, and\/or behavioral change?<\/span><\/span><\/p>\n 9.<\/span>Which point(s) of this video\/arti<\/span>cle have you not considered before, and how could it<\/span>change your thinking about the<\/span>topic?<\/span><\/span><\/p>\n After you have made your comment, be sure to take a legible<\/span>screenshot of the entire comment for later submission in the Assignment Dropbox.<\/span>
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<\/span>If you decide to share the article\/video via social media (LinkedIn, Twitter, Facebo<\/span>ok, etc.) to showcase your expert commentary, it would be best to share the article\/video immediately after you make your comment so that your particular comment(s) will be more accessible at the time of sharing (rather than buried below other comments). Y<\/span>ou also might decide to use your comment on the assigned article\/video to<\/span>connect (professionally) with other individuals by referring<\/span>to their articles, videos, websites, etc. You can do this by mentioning their name or username (as a hyperlink in that pl<\/span>atform) in hopes that they will be notified and thus see your comment, and\/or you can simply copy and paste your comment into an email message and let them know directly that you mentioned them and felt compelled to promote their work. Previous students wh<\/span>o have used this technique have been able to connect with top corporate executives, authors, popular speakers, and even some mid<\/span>–<\/span>level celebrities.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
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<\/span>Instructions –<\/span>Part Two: The Reply<\/span>For each of the videos\/articles, you also will be required to reply to another person\u2019s comment (or another person\u2019s reply to a comment) in a manner that furthers the professional contribution of the idea or thread portrayed in the comment\/reply. Remember, your replies also should be of a positive nature and should be thoughtful, intelligent, and, when possible, incorporate concepts learned in the course and from your experiences. Your goal should be to add<\/span>to the professional dialogue. After you