\n<\/p>\n

<\/p>\n<\/p>\n

Now that you\u2019ve analyzed the environmental situation and
\nestablished who is in the target market, it is time for product
\ndevelopment. Product design is crucial because new products are being
\nintroduced every day. So, while other people focus on that aspect of
\ndevelopment, you turn your attention to branding. <\/em><\/p>\n

Write 750\u20131,000 words that respond to the following questions with
\nyour thoughts, ideas, and comments. Be substantive and clear, and use
\nexamples to reinforce your ideas.<\/p>\n

This morning, walking into the office, you greet Michelle
\nwho says, \u201cI\u2019d like to meet with you tomorrow to develop the branding
\nstrategy for the new product. Let\u2019s meet for a working lunch and
\nbrainstorming session.\u201d<\/p>\n

\u00a0\u201cThat sounds great,\u201d you reply. \u201cI\u2019ll schedule the meeting and order in lunch.\u201d<\/p>\n

Entering your office, you begin to think about the items that you will be discussing during tomorrow\u2019s meeting with Michelle. <\/p>\n

We haven\u2019t even come up with a product name yet, you think. We also
\nneed to work on an advertising slogan or tag line. You know that
\nMichelle has an extensive background in marketing, but you really want
\nto make a good impression and bring a sound branding strategy to the
\nmeeting. How are we going to distinguish our product from our
\ncompetitors? What are the benefits that we are going to highlight in our
\nbrand that will meet the needs or wants of our target customers?<\/p>\n

You create the following list of items that you need to address:\n<\/p>\n

Product nameAdvertising slogan or tag lineProduct attributesProduct benefits\n<\/p><\/blockquote>\n

When
\ndetermining the product name and slogan, it should be supported with
\ninformation from sources that
\nlist characteristics of a good brand name or slogan. It was recommended that
\nthe BAV pillars to identify the product attributes and benefits. It is critical that the summary distinguish the difference between
\nproduct attributes and product benefits; and examples were expected in
\nconsiderable detail to demonstrate an understanding of each.<\/span><\/span><\/p>\n

Scenari marketing.docx<\/a><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Now that you\u2019ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding. Write 750\u20131,000 words that respond to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/262031"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=262031"}],"version-history":[{"count":2,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/262031\/revisions"}],"predecessor-version":[{"id":263794,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/262031\/revisions\/263794"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=262031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=262031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=262031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}