\n<\/p>\n

<\/p>\n

Purpose of Assignment<\/strong> <\/p>\n

All products\/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. <\/p>\n

Assignment Steps<\/strong> <\/p>\n

Generate <\/strong>a minimum 700-word product strategy in Microsoft^{\u00ae <\/sup>Word. <\/p>\n}

Incorporate<\/strong> a product strategy that addresses the following:<\/p>\n

\n
• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).<\/li>\n
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.<\/li>\n
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use\/appearance\/price\/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).<\/li>\n
• Address three elements of the Product and Promotion List (see below).\n
  \n
  • Product and Promotion List:\n
    \n
    • Integrated Marketing Communication<\/li>\n
    • Advertising Strategy\/Objectives<\/li>\n
    • Push and Pull<\/li>\n
    • Media Strategy<\/li>\n
    • Advertising Execution <\/li>\n
    • Direct Marketing<\/li>\n
    • Public Relations\/Strategies<\/li>\n
    • Positioning <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Purpose of Assignment All products\/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/266644"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=266644"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/266644\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=266644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=266644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=266644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}