\n<\/p>\n

<\/p>\n

Now that you have evaluated the
\nmarketing environment and established some marketing goals for MM, it is time
\nto get started with the new product plan. The first step is to research the
\nmobile phone market. Without knowing who is buying phones in certain market
\nsegments, Michelle won\u2019t know how to market MM\u2019s new product. She needs your
\nhelp to determine who the market is for the new product. <\/i><\/p>\n

Primary Task Response: <\/b>Read the dialogue below. write 750\u20131,000 words that respond to the
\nfollowing questions with your thoughts, ideas, and comments. Be substantive and
\nclear, and use examples to reinforce your ideas.<\/p>\n

Michelle knows that MM needs to
\ndetermine who the target customer is for the new product. She knows that
\nmarketing research needs to be done as part of this market segmentation and
\nproduct development processes, but she is not well-acquainted with some of the
\ndetails that are involved in the processes. She has stopped by your office to
\nask some questions. <\/p>\n

\u201cThanks for canceling your
\nother meeting this afternoon,\u201d she says. <\/p>\n

\u201cNo problem,\u201d you say. \u201cI
\nrescheduled my meeting with multimedia; it actually works out better for them,
\ntoo.\u201d <\/p>\n

\u201cI\u2019ve heard about quantitative
\nand qualitative research, but I\u2019m not sure I really understand the difference
\nbetween the two,\u201d she begins. \u201cI\u2019m sure there are advantages and disadvantages
\nto each of them, but without knowing, I\u2019m not sure which type of research we
\nneed to conduct. What do you think?\u201d<\/p>\n

Before you can respond,
\nMichelle\u2019s cell phone vibrates. <\/p>\n

\u201cExcuse me, I have to take
\nthis,\u201d she says. <\/p>\n

Michelle takes her call and
\nthen stands up. <\/p>\n

\u201cWell, I\u2019m sorry to do this,
\nbut I have an emergency that I have to deal with right now,\u201d she says. \u201cWould
\nyou do me a favor? Send me a memo that explains those two types of research and
\ninclude brief explanations about the advantages and disadvantages of each. I\u2019d
\nlike to be able to speak intelligibly to this at the next board meeting.\u201d<\/p>\n

\u201cSure,\u201d you respond, thinking
\nthat this will make for a pretty lengthy e-mail. \u201cI’ll also include how each
\nmethod can help us define our target market. Will that help?\u201d<\/p>\n

\u201cYes, great idea,\u201d she replies.\n<\/p>\n

\u201cOk! I\u2019ll get that to you by close of business tomorrow,\u201d you say.\n<\/p>\n

p2db1mk.docx<\/a>
Scenari marketing.docx<\/a><\/p>\n

<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"