\n<\/p>\n

<\/p>\n

2,000\u20132,500 words<\/span><\/p>\n

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:<\/p>\n

Add the marketing plan section, which should include the following:<\/p>\n

\n
• Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.\n<\/li>\n
• Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.\n<\/li>\n
• Develop the pricing strategy. <\/li>\n<\/ul>\n

  Develop your client\u2019s international marketing plan. <\/strong>It\u2019s time to polish the international marketing plan from Weeks 1\u20133. The plan will include the following sections:<\/p>\n

  \n
  • Executive Summary: <\/strong>This summarizes major points of the plan.\n<\/li>\n
  • Introduction: <\/strong>Include a brief explanation of the company, product, and the country chosen for global expansion.\n<\/li>\n
  • Cultural Analysis: <\/strong>Briefly describe how the product fits your selected country\u2019s culture.\n
    \n
    • Include the following information about expansion into your particular country:\n
      \n
      • Geographic Research\n<\/li>\n
      • Target Market Population and Demographics\n<\/li>\n
      • Economic Research\n<\/li>\n
      • Legal Research\n<\/li>\n
      • Political Research\n<\/li>\n
      • Government Considerations\n<\/li>\n
      • Language Considerations <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
      • Competitive Analysis: <\/strong>Include information about the brand\u2019s competition.\n
        \n
        • The 4 P<\/em>s of marketing\n<\/li>\n
        • Industry information <\/li>\n<\/ul>\n<\/li>\n
        • Marketing Plan<\/strong>\n
          \n
          • Marketing Objective\n<\/li>\n
          • Global Positioning Strategy\n<\/li>\n
          • Product Differentiation\n<\/li>\n
          • Advertising and Promotional Strategy\n<\/li>\n
          • Distribution Strategy\n<\/li>\n
          • Pricing Strategy <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            2,000\u20132,500 words In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week: Add the marketing plan section, which should include the following: Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand. Establish where the product […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/267722"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=267722"}],"version-history":[{"count":1,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/267722\/revisions"}],"predecessor-version":[{"id":277560,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/267722\/revisions\/277560"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=267722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=267722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=267722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}