<\/p>\n
Objective of the Assignment<\/p>\n
First- Overview – industry\/service<\/p>\n
Second- Description of the Service or product<\/p>\n
Third- Service Marketing Strategies<\/p>\n
Fourth- Journals and websites, see below:<\/p>\n
The Adaptation of Services to the Internet<\/p>\n
The way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries had to change to adapt to this technological change?<\/p>\n
Banking<\/strong> \u2013 Go to the US Bank homepage [http:\/\/www.usbank.com<\/a>] and select internet banking from the homepage. Take at look at Citibank [http:\/\/www.citibank.com<\/a>], eMortgages.com [http:\/\/www.emortgages.com<\/a>], and Lending Tree [http:\/\/www.lendingtree.com<\/a>].<\/p>\n Healthcare<\/strong> \u2013 Visit one of the following prescription drug sites: Lipitor [http:\/\/www.lipitor.com<\/a>], Rogaine [http:\/\/www.rogaine.com<\/a>], or Prozac [http:\/\/www.prozac.com<\/a>]. Try one of these sites: Dentists.com [http:\/\/www.dentists.com<\/a>], Healthline [http:\/\/www.healthline.com<\/a>], or WebMD.com [http:\/\/www.webmd.com<\/a>].<\/p>\n Insurance<\/strong> \u2013 Log on to Best Quote US [http:\/\/www.bestquoteus.com\/<\/a>] and\/or Instant Quote [http:\/\/www.instantquote.com<\/a>]. How does this compare to the \u201cold\u201d way of buying insurance? Visit and explore some of the links.<\/p>\n Travel<\/strong> \u2013 Visit one of the following travel sites: Cheaptickets.com [http:\/\/www.cheaptickets.com<\/a>], Travelocity.com [http:\/\/www.travelocity.com<\/a>], Expedia [http:\/\/www.expedia.com<\/a>]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now<\/i> play in the marketplace?<\/p>\n Journal of Marketing<\/p>\n Journal of Advertising<\/p>\n Journal of Consumer Behavior<\/p>\n Journal of Marketing Research<\/p>\n Fifth- Competition, trends, etc.<\/p>\n Sixth – Marketing Management strategies<\/p>\n Seventh – Conclusion<\/p>\n Select one category\/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories above).<\/p>\n Please be sure to include at least 3 journal articles.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Objective of the Assignment First- Overview – industry\/service Second- Description of the Service or product Third- Service Marketing Strategies Fourth- Journals and websites, see below: The Adaptation of Services to the Internet The way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/268354"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=268354"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/268354\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=268354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=268354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=268354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}