\n<\/p>\n

<\/p>\n

Mini Case Study 2: You Are a Health Care Marketing Manager<\/p>\n

As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.<\/p>\n

The four Ps are as follows:<\/p>\n

1. product<\/p>\n

2. price<\/p>\n

3. place<\/p>\n

4. promotion<\/p>\n\n\n\n\n

Instructions<\/label><\/td>\n

<\/td>\n<\/tr>\n

\n The Mini-Case Study will be 2-3 pages in length not including your title and reference pages. Additionally, your paper must have at least three peer-reviewed references.<\/p>\n Mini-Case Analysis Rubric<\/p>\n Your grade will be based on the following rubric:<\/p>\n\n\n\n\n\n\n\n\n\n \n 90\u2013100<\/p>\n<\/td>\n \n Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments. <\/p>\n<\/td>\n<\/tr>\n \n 80\u201389<\/p>\n<\/td>\n \n Student displays above-average understanding of the course concepts and demonstrates most of the above, but may be slightly off-track or weak in one of the content areas or written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 70\u201379<\/p>\n<\/td>\n \n Student displays average understanding of the course concepts and demonstrates most of the above, but may be slightly off-track or weak in two of the content areas or written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 60\u201369<\/p>\n<\/td>\n \n Student displays below-average understanding of the course concepts and demonstrates only some of the above; is off-track in at least one of the content areas and is weak or noncompliant with one of the written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 50\u201359<\/p>\n<\/td>\n \n Student displays minimal understanding of the course concepts and demonstrates little of the above; case analysis shows weaknesses in content and fails to meet most writing requirements. <\/p>\n<\/td>\n<\/tr>\n \n 1\u201349<\/p>\n<\/td>\n \n Student displays no understanding of the course concepts; grade is assigned based on the severity of the weaknesses exhibited in content and the extent of the failure to meet writing requirements. <\/p>\n<\/td>\n<\/tr>\n \n 0\u00ad<\/p>\n<\/td>\n \n Student has not submitted a written assignment for the case.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n Instructions<\/label><\/td>\n <\/td>\n<\/tr>\n \n The Mini-Case Study will be 3 pages in length not including your title and reference pages. Additionally, your paper must have at least three peer-reviewed references.<\/p>\n Mini-Case Analysis Rubric<\/p>\n Your grade will be based on the following rubric:<\/p>\n\n\n\n\n\n\n\n\n\n \n 90\u2013100<\/p>\n<\/td>\n \n Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments. <\/p>\n<\/td>\n<\/tr>\n \n 80\u201389<\/p>\n<\/td>\n \n Student displays above-average understanding of the course concepts and demonstrates most of the above, but may be slightly off-track or weak in one of the content areas or written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 70\u201379<\/p>\n<\/td>\n \n Student displays average understanding of the course concepts and demonstrates most of the above, but may be slightly off-track or weak in two of the content areas or written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 60\u201369<\/p>\n<\/td>\n \n Student displays below-average understanding of the course concepts and demonstrates only some of the above; is off-track in at least one of the content areas and is weak or noncompliant with one of the written requirements. <\/p>\n<\/td>\n<\/tr>\n \n 50\u201359<\/p>\n<\/td>\n \n Student displays minimal understanding of the course concepts and demonstrates little of the above; case analysis shows weaknesses in content and fails to meet most writing requirements. <\/p>\n<\/td>\n<\/tr>\n \n 1\u201349<\/p>\n<\/td>\n \n Student displays no understanding of the course concepts; grade is assigned based on the severity of the weaknesses exhibited in content and the extent of the failure to meet writing requirements. <\/p>\n<\/td>\n<\/tr>\n \n 0\u00ad<\/p>\n<\/td>\n \n Student has not submitted a written assignment for the case.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Mini Case Study 2: You Are a Health Care Marketing Manager As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/269751"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=269751"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/269751\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=269751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=269751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=269751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}