<\/p>\n
Opening Case: Market Entry at Starbucks<\/strong><\/p>\n QUESTION 1: Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this?<\/p>\n QUESTION 2: What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing and international expansion strategy?<\/p>\n Closing Case: JCB in India<\/strong><\/p>\n QUESTION 1: Why do you think that India was an attractive market for JCB?<\/p>\n QUESTION 2: Historically, JCB entered foreign markets through exports. Why do you think JCB generally favored exports?<\/p>\n QUESTION 3: In India, JCB decided to enter via a joint venture. What was the articulated rational for this? In what other ways might the joint venture strategy have benefitted JCB?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Opening Case: Market Entry at Starbucks QUESTION 1: Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this? QUESTION 2: What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/270142"}],"collection":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/comments?post=270142"}],"version-history":[{"count":0,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/posts\/270142\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/media?parent=270142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/categories?post=270142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualityassignments.net\/wp-json\/wp\/v2\/tags?post=270142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}